Joyce Hong
Senior Athlete Marketing Associate at Gymshark
- Role
- Athlete Marketing Associate at Gymshark
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Joyce Hong
Hi, my name is Joyce! I am a marketing specialist that focuses on influencer management…
Experience
Athlete Marketing Associate
Sep 2023 — Present · US
Managing relationships with key stakeholders (athletes & Influencers) across long & short-term deals,effectively and maintaining a strong working relationship with athletes & influencers within our NorthAmerican market• Always keeping their ear to the ground and identifying new & relevant talent that will be activated by the brand via product seeding, ad hoc campaigns, or long-term partnerships• Managing a team of partners across different relationship stages which may include Tier 1,2 & 3 athletes, external influencers & friends of the brand. Such relationships may vary from one off collaboration to a long-term fixed contract• Building and maintaining a strong rapport with our athletes and representation including management,marketing agencies and rising stars; utilize strong relationships to maximize opportunities and terms withtalent on behalf of Gymshark• Executing on strategic plans that will enable partners to deliver in full on agreed terms & deliverables within the contract• Collaborating with other teams within the business to ensure partners are utilized across the business & marketing mix – Campaigns, Content Creation, Shoots, Events, Providing insights & feedback and use of Partner’s Name, Images & Likeliness• Clearly communicating partner & industry opportunities to the business & relevant stakeholders, providing opportunities to support business growth.• Utilizing the Athlete Marketing network, plan and execute on Annual and Quarterly Talent, Activation & Campaign strategies to support business objectives by partnering with GTM teams that support wider brand & product moments & initiatives as well as integrating Gymshark into Partner’s key moments.• Building a strong relationship with Athletes through constant communication, monitoring day-to-day activities, and gathering feedback
Education
Alhambra High School
High School Diploma
2012 — 2016
University of California, Riverside
Bachelor of Business Administration - BBA, Marketing
2018 — 2020
Mt. San Antonio College
Business Administration and Management, General
2016 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.