Joyce Zhang
Founder & CEO @Halara
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WORK HISTORY
Founder & CEO @Halara
Thehalara.com is an online d2c athleisure brand vowing to prove “premium quality athleisure wear doesn’t have to cost you premium dollars\".Soft-as-Clouds activewear line is our signature product to begin with. In Greek, Halara means \"take it easy”. We’re putting our own twist onto that and adding “make it fun”! We want you to embrace yourself for who you are, including ALL your cute flaws and unique quirks. Accepting that nobody is perfect is key to enjoying life and bringing joy into every single moment, and we know that cute athleisure at amazing prices definitely helps!We’re bringing you high performance products from top-brand manufacturers at only 1/3 the price, because we believe in no markups, only quality at the price that will make you smile.Our focus is the ultimate performance material technology, that you feel supported, lifted with every day 24 hour comfort. From hot yoga to grocery shopping, the office to your living room couch: We\'ve got you covered.#LetsHalara #TakeItEasy
EDUCATION
Tsinghua University
MS, Computer Science
Harvard Business School
Executive Program, 2015
Tsinghua University
BS, Computer Science
SKILLS
ABOUT JOYCE ZHANG
My specialties are data/metrics driven user facing product design and development, complex algorithm optimization on large scale distributed systems, rapid-prototyping of new algorithms, high-performance system solutions, web-scale data processing and insights extraction, and cross-platform products. I also have a proven track record in building and growing large engineering organizations.Specifically, I have first hand solid expertise in the following areas: Personalization & Recommendation Systems, Audience Intelligence, Content Intelligence, User Retention and Churn Analysis, Behavioral Targeting, User Profiling, Segmentation Generation and Optimization, Ads Serving, Ads Tracking, Advertising Effectiveness Managment, Large Scale Distributed Systems, etc
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