Joyce Kim

WORK HISTORY

ABOUT JOYCE KIM

Passionate about driving meaningful change and fostering excellence through Strategic Brand Ideation, Research, and Media Literacy. As a senior at the University of California, Berkeley, majoring in Media Studies with a focus on digital studies, I\'ve cultivated a strong foundation in diverse forms of communication and media mediums. My prior role as a Research Assistant at Boston Consulting Group allowed me to delve into high-impact corporate strategy projects for major South Korean multinational companies. I conducted extensive market research, including segment-specific value chains, regulatory landscapes, and user requirements, uncovering strategic opportunities to meet our client\'s needs. Beyond academics and corporate projects, I thrive in leadership roles, having successfully guided a brand consulting case study and managed a culturally enriching event. My versatile skill set encompasses branding content creation, while my deep passion lies in strategic ideation and management consulting. Flourishing in dynamic, cross-cultural settings, I am bilingual in English and Korean, capable of conducting nuanced research to navigate complex challenges effectively. Let\'s connect and explore opportunities to drive innovation and make a lasting impact together.