Joyce C.

WORK HISTORY

EDUCATION

ABOUT JOYCE C.

I am a Senior Software Engineer at XR Extreme Reach, where I help design and deliver technologies that power global advertising operations for leading brands. Over the years, I’ve built a career at the intersection of software engineering, media, and business strategy. Translating complex technical solutions into impactful global outcomes.My professional journey has been shaped by multicultural experiences across different countries and by the belief that technology can serve as a bridge between industries and communities. As an Asian woman in tech, I’ve often navigated environments where representation is rare, and those experiences have strengthened my resilience, curiosity, and commitment to leadership through inclusion.I am passionate about advancing diversity in technology, mentoring emerging engineers, and creating pathways for women to thrive in global innovation spaces. My next goal is to transition into an executive role that connects technology with strategic leadership. Helping organisations harness innovation responsibly, inclusively, and at scale.