Joya Harris
Executive Leader | Cross-Functional Leader | Marketing Strategy | Brand Management | Integrated Marketing | Data & Analytics | Digital Marketing | Relationship Builder | Business Development | Multicultural Marketing
- Role
- Executive Vice President, Market Strategy at Vicksburg Chrysler Dodge Jeep
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Joya Harris
Hello, I’m Joya Harris and my drive to exceed goals and provide increased revenue has led to a successful career of advertising, marketing services, sales, media, integration, and operations accomplishments. I possess a true 360-degree background in creative agency, media, Multicultural and marketing which has allowed me extensive career achievements including, leading high-performing teams generating +$30M annually, building positive relationships with clients to continue adding revenue streams even through economic downturns, and the market knowledge and expertise to drive successful, strategic, integrated initiatives. My excellent leadership abilities have led to exceptional management of budget, people, and processes, promoting staff development and team building, and resulting in increased productivity, efficiency, and talent retention. My goal is to provide positive leadership, innovative thinking, creative solution design, and expertise in customer relationships to increase organizational revenue and lead outstanding market growth. My areas of expertise include: Executive Leadership | Vision & Strategy | Brand Management | Integrated Marketing | Omni and Multi-Channel Marketing | Multicultural Marketing and Media | Data Analytics | Market Research | Digital Marketing | Social Media | Events & Partnerships |Business Development | P&L and Operations | Customer Management and Retention | Cross-Functional Collaboration | Organizational Design | Staff Development & Team Building | Reorganizations Please feel free to contact me at j•••••••@yahoo.com.
Experience
Executive Vice President, Market Strategy
Jan 2023 — Present · Vicksburg, MI, US
Provided marketing and advertising strategy for a multimillion-dollar brand which represents Chrysler, Jeep, Dodge and RAM with a focus on engaging the local market area and drive showroom traffic. Responsible for developing local market strategies and community outreach efforts. Collaborate with dealership leadership on go-to-market strategies and community events. Developed innovative strategies to increase brand visibility and customer engagement, resulting in a significant boost in sales and market share.
Education
University of Illinois at Urbana-Champaign
Master of Science - MS
University of Minnesota - Carlson School of Management
Executive Leadership Program
Howard University
Bachelor of Arts - BA
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