Joy William
Digital Marketing & Event Branding Specialist | Content & LinkedIn Marketing | SEO | Driving Audience Engagement & Brand Growth
- Role
- Digital Marketing Executive at Shyam Group
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Joy William
I am a Digital Marketing professional with over 2.5 years of experience across event branding, performance marketing, and high-impact content creation. My expertise lies at the intersection of creative storytelling and data-driven results.From managing global conference branding at Kinfos Events to driving low-CPL lead generation for premium fitness brands like easyGym & Wellness and WaveFit, I specialize in scaling brand visibility. I don\'t just \"post\" content; I script, direct, and optimize it to ensure every reel and every ad contributes to the bottom line.Core Expertise:Performance Marketing: Meta Ads optimization (achieving CPL 6%+ lower than industry benchmarks).Content Production: End-to-end Reel direction, scriptwriting, and video editing.Brand Strategy: Multi-location management and premium brand positioning.SEO & Event Branding: Integrated campaign planning and media partnerships.
Experience
Digital Marketing Executive
Sep 2025 — Present · New Delhi, IN
Lead Generation & ROI Optimization: Managed Meta Ad budgets to generate high-quality leads for premium fitness brands, achieving a Cost Per Lead (CPL) as low as ₹60.53.Competitive Performance: Consistently outperformed industry benchmarks, maintaining a CPL 6.1% lower than similar ad sets run by competitors in the same period.Full-Funnel Content Production: Directed and produced video reels specifically optimized for social algorithms. Handled everything from scriptwriting and talent direction to final posting, bridging the gap between creative content and performance data.Strategic Campaign Management: Leveraged YoActive for lead tracking and CRM management, ensuring a seamless transition from social media engagement to membership conversion.Brand Oversight: Headed digital strategy for three premium locations: easyGym & Wellness (Delhi) and WaveFit (Gwalior), maintaining brand consistency across diverse regional markets.
Education
Digiperform
Certified Digital Marketing Course
2023 — 2023
Kendriya Vidyalaya
High Schooling from CBSE
2017 — 2017
Delhi University
Bachelor of Arts
2021 — 2021
Kendriya Vidyalaya R.k.puram
High School
2017
Delhi University
Political Science Hons.
2017 — 2021
Tutedude
Certified Performance Marketing Course
2025 — 2025
Kendriya Vidyalaya r.k.puram sector 8
Intermediate
2015
Digiperform
Certification Course, Digital Marketing
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