Joy Tuscano

About Joy Tuscano

I build marketing systems designed for commercial impact, not just campaigns. With 16 years across APAC, India, and IMEA, I\'ve shaped brands and scaled business units for companies like Sodexo, Asian Paints, and Henkel, navigating both multinational structures and entrepreneurial ventures. My approach is rooted in systems thinking: dissecting market realities, extracting deep insights, and constructing long-term business models.My work involves solving complex challenges with operational clarity and commercial design. At Sodexo, I reframed the commoditized food services segment, launching \'Kitchen Works\' to transform manufacturing canteens into branded experiences, resulting in significant revenue and margin impact. At Asian Paints, I led the creation of \'Yuva Kitchens,\' a cost-engineered sub-brand that unlocked dormant markets and revitalized a retail network. I\'ve also managed entrepreneurial turnarounds and built a startup to breakeven.I don\'t just \"run campaigns\"; I architect growth systems, thinking in personas, pricing ladders, and value chains. My fluency extends across CXOs, procurement heads, and frontline sales teams, always grounded in logic, insight, and clarity. Hobbies like photography, carpentry, and swimming are extensions of my thinking style, sharpening the discipline, clarity, and patience I bring to strategic problems.I thrive in intellectually challenging environments where marketing is seen as a strategic lever, not a cost center. My best work emerges in structured yet entrepreneurial settings, particularly within global product or service companies aiming for category leadership in emerging markets.Let\'s connect if you\'re building something ambitious, complex, and rooted in clarity and purpose

Experience

1. Head of Marketing - Food Services for Manufacturing, Energy & Resources

   Sodexo

   Jan 2025 — Present

Education

• Università Bocconi

  MSC, International management

  2008 — 2009

• Indian Institute of Management Ahmedabad

  PGP, General management

  2007 — 2009

• University of Mumbai

  BE, Electronics and telecommunication

  2004 — 2007

Skills

• Brand Marketing
• Business Development
• Matrix Management
• Marketing Management
• Financial Modeling
• Market Research
• Project Management
• Brand Strategy
• Strategic Planning
• Brand Management
• Marketing Strategy
• Business Analysis
• Supply Chain
• Marketing Research
• Leadership
• Competitive Analysis
• Product Development
• Business Strategy
• Budgets
• Team Management
• Stakeholder Management
• Product Management
• Sales Management
• Change Management
• Brand Development