Joy Steinberg

About Joy Steinberg

Joy Steinberg is a skilled qualitative researcher committed to providing brand insights…

Experience

1. Founder and President

   Jsi Marketing

   May 2016 — Present · Chapel Hill, NC, US

   Consumer Insights expertise with emphasis on Qualitative Research, Brand Insights, Digital and Social Media Insights. Consumer understanding for actionable insights.With our consultative approach JSI Marketing will create a custom method that best addresses your overall business objectives. Based on rich industry and category experience, approaches range from proven traditional research methodologies to innovative and agile principles and digital technologies.JSI Marketing will be your strategic partner for a seamless process to deliver actionable insights. What we do:• In Person QualitativeFocus Groups | Individual In-Depth Interviews | User Experience Tests | Custom designed methods• Ethnographic Research In-home interviews | Shop-alongs | Sales intercepts | Direct observations in situ • Digital/Remote Qualitative ResearchFocus Groups | Individual In-Depth Interviews | UX Interviews | Online Communities & Bulletin BoardsContact: j•••@jsimarketingservices.com

Education

• The University of Texas at Dallas

  MA, Interdisciplinary Studies - Marketing Communications

  1997 — 2000

• University of Wisconsin-Madison

  BA, International Relations

  1989 — 1993

Skills

• Product Marketing
• Fmcg
• Integrated Marketing
• Marketing
• Shopper Marketing
• Consumer Products
• Sales Operations
• International Business
• Marketing Research
• Market Planning
• Leadership
• Strategy
• Market Research
• Brand Development
• Segmentation
• Global Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Insight
• Brand Architecture
• Product Development
• Competitive Analysis
• Social Media
• Business Planning
• Management
• Marketing Management
• Market Analysis
• Marketing Communications