Joy Samuel

About Joy Samuel

I am Harsh, The Founder & CEO of Aperture Media, a visual-first brand perception agency.We help businesses sell better by fixing how they are seen, understood, and trusted — through visual clarity, storytelling, and consistent brand presentation.Aperture Media started with photography and video, but is intentionally evolving into a strategy-led agency focused on brand perception before promotion. We believe strong visuals are not about looking premium — they are about reducing confusion and increasing customer confidence.My role spans: • creative direction • visual quality control • brand perception thinking • client strategy and positioningI work closely with brands in their early and growth stages — especially food, retail, and local businesses — helping them build credibility through honest visuals and clear communication.Based in Gorakhpur, working with Tier-2 and Tier-3 market brands.Building Aperture Media slowly, honestly, and with long-term intent.

Experience

1. Founder & Creative Head

   Aperture Media

   Jan 2025 — Present

   Leading Aperture Media as Founder & Creative Director — a visual-first creative agency based in Gorakhpur, UP, specializing in food photography, brand content, and social media marketing for local businesses, cafés, and restaurants.Responsible for end-to-end creative direction, client acquisition, team building, and visual strategy. Built the agency from ground up with a focus on commercial photography, short-form video content, and performance-driven social media.UDYAM Registered · MSME Certified · @aperturemediaofficial

Education

• Ratna Memorial Public School

  12, Commerce

  2020 — 2022

• Asian Academy of Film and Television

  Diploma in Still Photography, Photography