Joy S.
Digital Marketing Manager @ 99 Ranch Market HQ
- Role
- Digital Marketing Manager at 99 Ranch Market
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Joy S.
Passionate trilingual marketing manager with over 7 years of experience in the…
Experience
Digital Marketing Manager
Feb 2023 — Present · Buena Park, CA, US
Brand Development and Management: Develops and executes strategies to enhance 99 Ranch Market\'s digital brand presence and reach.• Content Planning and Execution: Successfully plans and manages six content calendars, including social media (Facebook, Instagram, TikTok), e-mail campaigns, website/app banners, and in-store digital displays, aligning with marketing campaigns.• Collaboration and Teamwork: Works closely with 10+ marketing specialists and graphic designers to create cohesive and visually appealing content.• E-commerce Integration: Collaborates with the e-commerce team to develop effective marketing and sales campaigns, driving conversions and customer engagement on the website and mobile app.• Paid Advertising: Plans and executes paid advertising campaigns on Meta and Google Ads, optimizing budget allocation for maximum return on investment (ROI) for all 60+ 99 Ranch locations throughout the US along with the e-commerce segment.• Influencer Marketing: Implements influencer marketing strategies to expand brand reach and foster engagement.• Public Relations: Manages and curates monthly PR boxes to generate buzz and create engaging unboxing experiences for influencers and social media
Education
California State University-Long Beach
Bachelor of Science - BS
2013 — 2017
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