Joy Puzzo Mullen
- Role
- Vice President, Audience Development at Bryn Mawr Communications
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joy Puzzo Mullen
Successful passionate data driven strategist with 25 years of experience developing…
Experience
Vice President, Audience Development
Feb 2023 — Present
Responsible for building and managing audience data and creating strategies to inform audience activation programs that drive growth and retention. As part of the Technology Operations team at BMC, collaborate with cross-functional teams in Marketing, Project Management, Strategy, Data Platform and Analytics, to drive strategic audience plans, and glean insights & learnings to inform future programming for print and digital. Responsible for ensuring all audience tactics and measurements adhere to industry best practices to drive engagement.
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