Joy Lee
Director of Photo & Video Productions @Bellweather Agency
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WORK HISTORY
Director of Photo & Video Productions @Bellweather Agency
Lead all photo and video production strategy across agency campaigns, expanding Bellweather’s production capabilities and integrating scalable systems into the agency’s operational structure.• Built and implemented the agency’s end-to-end Photo & Video Production process, formalizing workflows from pre-production through post• Serve as executive production lead across nonprofit and public-sector campaigns including MetroPlusHealth NYC, NYC Campaign Finance Board (NYC Votes), and NYS Office of Cannabis Management• Translate creative strategy into operational plans spanning print, digital, social, broadcast, and out-of-home• Oversee SOW development, budgeting, scheduling, vendor negotiations, and financial tracking• Partner with C-suite stakeholders to manage risk, scope, timelines, and cost efficiencies• Ensure full compliance with NYC/NYS permitting regulations and production guidelines
EDUCATION
Rutgers, The State University of New Jersey-New Brunswick
BA
SKILLS
ABOUT JOY LEE
I’m a Production Executive and Director of Production with 16+ years of experience leading complex, multi-platform productions across network television, streaming, branded content, and large-scale campaign environments.Throughout my career, I’ve overseen multi-million-dollar budgets, managed cross-functional teams of 200+ crew members, and partnered directly with network executives, C-suite leaders, creative directors, and agency stakeholders to deliver high-impact content on time and on budget. My work spans broadcast, digital, social, experiential, and out-of-home — translating creative ambition into operationally sound execution.I’ve held Executive in Charge and Production Executive roles at Paramount’s MTV Entertainment Studios, led long-running Emmy-recognized daytime programming at CBS, and produced scripted content that went on to secure Netflix distribution. Beyond entertainment, I’ve built and scaled production systems within agency environments, supporting public-sector and nonprofit campaigns including NYC Votes and NYS Office of Cannabis Management.What differentiates me is not just production expertise — but operational leadership.I specialize in:• Multi-million-dollar budget creation and financial stewardship• Production strategy & scalable systems building• Cross-functional leadership across creative, finance, legal & operations• Tax credit fulfillment & compliance (30% GA tax credit at highest receivable threshold)• Union & non-union labor oversight• Risk mitigation, scheduling optimization & vendor negotiations• Building production infrastructure within growing organizationsI thrive at the intersection of creativity and business — where strong process, fiscal discipline, and decisive leadership allow teams to deliver ambitious work without sacrificing quality or margin.Selected Career Highlights• Emmy Award Winner – Outstanding Informative Talk Show• Emmy Nominee – Outstanding Informative Talk Show• Executive in Charge credits across MTV long-form series• Produced scripted series sold to Netflix (Season 1 → Season 2 greenlit)• Cannes Series Festival competitor• Built and implemented agency-wide photo & video production processes• Led productions across broadcast, streaming, digital, social & OOHIf you\'re building ambitious creative work and need operational leadership that scales with it — I’m always open to connecting.
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