Joy Kohnken

About Joy Kohnken

Strategic events and marketing expert who believes events are not just touch points, but powerful growth channels that connect brands with customers, partners, and communities. Experience leading large-scale conferences, summits, road shows, third-party sponsorships, and integrated programs – from strategy to hands-on execution. I specialize in turning events into engines of engagement, revenue, and long-term brand impact. Using planning expertise and operational excellence that actively involves real cross-functional collaboration to efficiently produce program results – in budget, with agile approaches, that manifest stronger teams in high performance mode. My approach blends vision, direction, and execution: by designing customer and attendee journeys that align seamlessly with marketing, sales, and product priorities — ensuring every event is purposeful, measurable, and connected to broader business outcomes - executed on time, in budget, with a dedication to the details and connections made along the way.How? Solving problems with solutions, using curiosity, and maintaining the calm during a storm (or constant change) are my superpowers. Uncovering the gaps between functions to work better together on global initiatives that drive revenue is how I build powerful programs through strategic milestones and fierce productivity. My strength lies in blending innovation with storytelling—from executive workshops to immersive sponsorship activations—that resonate with customers, partners, and employees alike. Whether building internal experiences or extending brand reach through global initiatives, I design programs that connect people to technology and products in measurable and memorable ways. Where I thrive… in organizations that value data-informed decision-making, strategic thinking, and authentic collaboration. Expertise: Demand Generation | Global & Internal Event Marketing | Sponsorship & Experiential Strategy | Partner & GTM Alignment | Customer Storytelling | Cross-Functional LeadershipAdditional areas of expertise:B2B, B2C and B2B2C MarCom StrategyGlobal Flagship Events & Customer ConferencesField, Event, and Partner MarketingBrand Positioning & Corporate CommunicationsVirtual, Hybrid, and In-Person Event ManagementCommunity Relations & Crisis ManagementProgrammatic ROI & Experience-Led Growth

Experience

1. Events Lead

   Broadcom

   Jan 2026 — Present · CO, US

   Managing event marketing and execution for Automation by Broadcom including sponsored|third party events, owned events, and virtual summit.

Education

• Iona University

  Bachelor of Arts, Public Relations