Joy Hutson
Manager Analytics for Marketing, Sales & CX at John Deere Financial
- Role
- Analytics Manager at John Deere
- Location
- Dallas County, IA, US
- LinkedIn followers
- 500 followers
About Joy Hutson
Analytics Leader with 15+ years of experience in the captive finance industry, equipped…
Experience
Analytics Manager
Jan 2022 — Present · US
As the leader of a global advanced analytics team, my role involves setting priorities and providing technical guidance on initiatives supporting sales, marketing, CX, and customer support functions. I drive the strategic vision and development of core advanced analytics capabilities, including NLP, machine learning, pricing analytics, personalized marketing, customer journey analytics, and propensity modeling. I also foster talent development within the team by hiring individuals with diverse perspectives and skill sets in data science, data engineering, and insight visualization. My work has resulted in significant cost savings and business impacts, including improved customer registration processes and increased revenue through personalized marketing campaigns.
Education
North Carolina State University
Masters
Maryville College
Bachelor of Arts (B.A.)
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