Joy Deb

About Joy Deb

I work in the education sector, contributing to the growth of offline learning initiatives through on-ground engagement and strategic outreach. My responsibilities include coordinating with institutions, supporting awareness activities, and ensuring smooth execution of key projects that connect students with quality educational opportunities.I enjoy roles that involve communication, field coordination, and operational responsibilities, and I’m continuously developing my skills in marketing, planning, and stakeholder interaction. With a hands-on approach and a learner’s mindset, I aim to grow into broader roles within marketing and operations.

Experience

1. Marketing Associate

   PW (PhysicsWallah)

   Sep 2025 — Present · Agartala, IN

   As a Marketing Associate at Physics Wallah, I am responsible for driving student outreach, brand visibility, and enrollment growth across my assigned region. My role involves executing BTL and ATL marketing activities, coordinating school and college visits, and engaging with students and parents to promote PW’s academic offerings.Key responsibilities include:• Conducting BTL activities such as leaflet distribution, kiosk setups, seminars, and counselling sessions.• Managing school relationships, collecting NSAT/feeder data, and coordinating with principals/teachers for academic events.• Planning and executing marketing campaigns to generate walk-ins and registrations.• Tracking ATL activities like hoardings, banners, and OOH branding and ensuring proper visibility.• Gathering market insights to support strategic decision-making and competitive analysis.• Working closely with the sales and academic teams to drive admissions through structured outreach.Through these activities, I contribute to strengthening PW’s presence in Tripura and ensuring students receive access to quality and affordable education.

Education

• Bharatiya Vidya Bhavan's

  School, Arts

• Maharaja Bir Bikram University

  Bachelor of Arts, English ( Hons )