Joy Alphanso
Marketing Automation Strategist @Sercante
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WORK HISTORY
Marketing Automation Strategist @Sercante
Toronto, ON, CA
I am a certified Salesforce and Pardot (M.C.A.E) Consultant with a passion for marketing technologies and a knack for solving intricate tech challenges for clients. I work with enterprise clients to make them wildly successful on the Salesforce platform. With extensive experience in digital marketing and marketing operations across diverse industries, I grasp the technical and operational hurdles faced by marketing teams, impacting productivity.My approach involves an in-depth understanding of our customers\' businesses, enabling me to provide advice on marketing, sales, and operations strategies. I take charge of managing clients\' Salesforce and Pardot integrations, implementing automation, and devising email marketing campaigns to optimize ROI.As a leader in Salesforce project implementations and configurations, I handle day-to-day CRM administration and consult clients on Salesforce best practices. I also play a key role in evaluating vendors, AppExchange partners, and crafting comprehensive technical documentation.
EDUCATION
Xavier Institute Of Management and Research
Masters in Management Studies, Marketing
St. Xavier's College
Bachelor of Science (B.Sc.), Microbiology and Biochemistry
ABOUT JOY ALPHANSO
I am 6 x Salesforce certified including Salesforce Certified Pardot Consultant and Advanced Salesforce Administrator, with a robust 8-year tenure in the Salesforce ecosystem. I\'ve spent the last 3 years serving as a consultant to major tech enterprises, showcasing expertise in leading Salesforce and Pardot jump starts, implementations, and migrations. Additionally, I bring 4 years of experience in digital marketing, specializing in email marketing, PPC ads, and website management.
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