Jowita Nowicka
Associate Director Lead Acquisition & CRO @HelloFresh
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WORK HISTORY
Associate Director Lead Acquisition & CRO @HelloFresh
Berlin, DE
EDUCATION
School of Art and Architecture in Poznań
Art
Poznan University of Life Sciences
Bachelor of Science (BSc), Food Science and Technology
The Open University
Understanding Human Nutrition
SKILLS
ABOUT JOWITA NOWICKA
As a CRM & Marketing Leader, I\'ve dedicated over a decade to mastering the art of customer engagement and retention across notable UK and German brands.With hands-on expertise in both B2C and B2B sectors, I\'ve delivered robust strategies and innovative solutions that amplify marketing metrics and drive ROI.My achievements include significantly optimizing marketing reach and engagement through the introduction of new communication channels, leading to a notable increase in customer base within a short span. I\'ve managed strategic initiatives that enhanced voucher efficiency, improved customer segmentation, and increased reordering rates across multiple regions. My efforts in CRM have successfully driven targeted content strategies, resulting in higher conversion rates and a more engaged customer base.My strategic approach ensures that every initiative is optimized for maximum engagement and return on investment.
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