Jo Westall
Product Manager for Loyalty @B&Q
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WORK HISTORY
Product Manager for Loyalty @B&Q
Eastleigh, GB
Product Manager in the Customer Commerce team within technology, responsible for the end-to-end digital customer experience for Loyalty across B&Q and TradePoint web and app journeys.Work in close partnership with the CRM & Loyalty proposition team, translating business intent into clear, deliverable customer journeys while contributing product insight to the ongoing evolution of the loyalty experience.Own the digital experience within a complex, multi-team delivery model, briefing UX and Research, shaping experience design, and coordinating engineering delivery to ensure high-quality outcomes across channels.Collaborate with Kingfisher Group product teams on shared platform capabilities, while retaining accountability for how those capabilities are realised for B&Q and TradePoint customers.Operate across product strategy, delivery and governance, aligning priorities through clear outcomes and OKRs, managing dependencies and risk, and embedding customer-first, product-led ways of working within technology teams.
EDUCATION
Anglia Ruskin University
English Literature, English Language and Literature, General
SKILLS
ABOUT JO WESTALL
Product Leader | Transformation | Innovation EnthusiastI’m a digital Product Manager working at the intersection of technology, customer experience and commercial outcomes, with over a decade of experience delivering complex change across regulated and scaled environments.My current role sits within Customer Commerce technology, where I’m accountable for the digital loyalty experience across web and app, working in close partnership with proposition, UX, engineering and group platform teams. I specialise in translating business intent into clear, high-quality customer journeys, and in navigating complex operating models without losing sight of the end customer.I’m particularly strong in environments where strategy and delivery need to co-evolve — shaping direction through insight and data, while ensuring teams can execute at pace with clarity and confidence.My background spans financial services, platforms, innovation and transformation, and I bring a structured, customer-first approach to product leadership that balances ambition with practicality.
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