Jo Wardle
Head of Brand and Marketing (Interim) @Manchester Building Society
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WORK HISTORY
Head of Brand and Marketing (Interim) @Manchester Building Society
EDUCATION
University of Leeds
Master of Business Administration (M.B.A.), BusinessManagement, Marketing, Strategy & Leadership, Change Management, Corporate Finance
SKILLS
ABOUT JO WARDLE
A driven and accomplished senior executive with over 25 years experience in the financial services sector. An extensive background in customer strategy and marketing, achieving commercial and brand objectives through the delivery of market leading customer and product propositions. An influential leader with an exceptional ability to engage and motivate large multi-functional teams, plus a proactive approach to professional development. Proud to have achieved an Executive MBA (Distinction) and a \'Women in Leadership\' scholarship award from the University of Leeds Business School. Key Strengths and Expertise* Passionate about customer experience – Extensive application of insight and customer journey mapping to create compelling customer propositions and contact strategies, enabled by fintech solutions.* Customer centric proposition development – Expertise in the development and launch of award winning product and service propositions.* Marketing - creation, development and accelerated delivery of targeted acquisition, retention and strategic campaigns across a multi-channel environment with a strong focus on investment returns.* Strategic planning and delivery – Extensive experience in leading the strategic planning process to accelerate business growth.* Change management - Ability to drive multiple projects at an accelerated pace through application of agile working methodologies and influential leadership.* Stakeholder and supplier management – excellent communication and influencing skills to manage a diverse range of stakeholders including direct reporting to Board and ownership of external and internal relationships.
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