Jovoney Morton
AI Search Strategist | Data-Driven Marketer | Founder x2
- Role
- Co-founder & CMO at Pivot Group
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jovoney Morton
I’m an AI Search Strategist at HubSpot with an M.S. in Business Analytics from UC Davis. My background is a mix of marketing and analytics, which means I love using data to actually move the needle on growth.Along the way, I’ve worn a lot of hats — from helping Dove turn influencer campaign data into real insights, to leading SEO experiments that boosted product visibility at HubSpot.These days, I’m focused on the future of search. I run AI Engine Optimization (AEO) strategies and experiments to grow HubSpot’s presence on platforms like ChatGPT, Gemini, AI Mode, and SearchGPT. Basically, I get excited about figuring out how people actually discover things in a world where search is no longer just Google.Outside of HubSpot, I’m a founder and builder. With my cofounders at Pivot Group, I’m building projects in analytics, media, and SaaS. And with Carry On Travel, I get to lean into my love for exploring the world and design curated group travel experiences. At the heart of it all, I’m driven by the same mix of strategy, creativity, and data!
Experience
Co-founder & CMO
Jan 2025 — Present
Co-building Habituals, where AI meets behavioral science to make habit-building feel good again. Turning data into stories that inspire action and designing growth systems that scale with purpose.
Education
Howard University
Bachelor of Business Administration - BBA, Marketing
2018
University of California, Davis - Graduate School of Management
Master's degree, Business Analytics
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