Jovita Martin

Head - Brand and Comms Retail Canada @Shell

CA

Responsible for developing winning CVPs that are distinct and differentiated- Led the creation and management of communications strategy, plan and implementation across all lines of the Retail Marketing business including Fuels, Convenience Retail, Payment and Loyalty- Manage and lead the interface with all media, promotional, PR and creative agencies to bring a fresh perspective to branded retail communications applying Shell’s brand strategy, customer insights, brand positioning and best practices- Engage and align across local and global key stakeholders.