Jovin Mathew

About Jovin Mathew

Adaptive & passionate marketing professional offers top skills in Performance marketing coupled with outstanding communication and time management abilities. Focused, performance-minded with awillingness to learn new things to achieve organizational goals. Experience with Google das. Meta Ads, Affiliate Marketing, Programmatic ads. Well Organised, detail-oriented, and able to successfully collaborate with cross-functional teams with the ability to maintain rapport and influence management, direct reports, external vendors and clients.

Experience

1. Performance Marketing & Growth Manager

   Truemeds

   Jun 2023 — Present · Mumbai, IN

   Spearheaded full-funnel digital growth strategy, optimizing user acquisition, engagement, and retention across paid and organic channels.Led a cross-functional team of marketers, analysts, and designers to deliver integrated campaigns, driving consistent MoM growth on high-quality visitors and app installs.Owned performance marketing budget to drive efficient CAC and achieve 2x ROAS across major channels (Google, Meta, Programmatic, ASO, Affiliates & Partnerships).Introduced advanced measurement frameworks (Appsflyer, Firebase, GA4, GTM, Mixpanel) to establish accurate attribution and actionable insights for leadership.Collaborated with Product and Data Science teams to optimize user journeys, boosting LTV and retention through better conversion funnel design.Piloted new growth channels such as influencer-led, celebrity-collaborated performance campaigns and remarketing automation through CRM integration.Building team capabilities in media buying, A/B testing, and performance analytics.Partnered with finance and strategy teams to align marketing ROI with business revenue targets, influencing strategic decision-making.Core Marketing Competencies:Performance Marketing & Growth: Expert in scaling paid campaigns across Google, Meta, and affiliate networks with data-led optimization.Attribution & Analytics: Skilled in using GA4, Appsflyer, and Firebasefor performance measurement, cohort tracking, and ROI reporting.Automation & CRM: Experienced in integrating Salesforce and Leadsquared to drive lead nurturing and retention.Programmatic & Media Buying: Hands-on knowledge of DSP platforms and advanced audience segmentation.Creative & Communication Strategy: Collaborates with brand and design teams to develop impactful, conversion-driven communication.Data-Driven Decision Making: Uses analytics frameworks to guide campaign planning, budget allocation, and performance forecasting.

Education

• Parle Tilak Vidyalaya Associations M L Dahanukar College of Commerce

  Higher Secondary Certificate, Business/Commerce, General

  2009 — 2011

• Cardinal Gracias High School

  Secondary School Certificate

  1999 — 2009

• Parle Tilak Vidyalaya Associations M L Dahanukar College of Commerce

  Bachelor of Commerce - BCom

  2012 — 2014

• MMBGIMS

  MMS, Marketing

  2015 — 2017