Jovie Chen
President (Univeristy of Oregon Chapter) @American Marketing Association
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WORK HISTORY
President (Univeristy of Oregon Chapter) @American Marketing Association
Built and led a 14-person executive and officer team, establishing clear role structures, weekly operations, and a strong leadership pipeline for the chapter- Increased chapter membership by 700%, growing from 12 to 100+ active members through a targeted recruitment strategy and redesigned programming- Directed 20+ chapter meetings, coordinated 10+ cross-club collaborations, and organized 2 out-of-state industry site visits to expand member learning and professional exposure- Oversaw the launch of AMA’s first consulting branch, providing pro-bono marketing support to local businesses and creating new hands-on opportunities for students
EDUCATION
University of Oregon Lundquist College of Business
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
Lake Oswego Senior High School
High School Diploma
CIEE Council on International Educational Exchange
International Marketing
ABOUT JOVIE CHEN
As a passionate marketer and sales leader, I currently serve as an Account Manager for Fresh Prints, where I’ve generated $925K+ in sales by collaborating with organizations to create custom merchandise that builds community and school spirit. I thrive on creativity and strategy, whether it\'s crafting compelling campaigns or driving engagement through impactful branding.I\'m proud to serve as President of the American Marketing Association at UO, where I lead professional development initiatives, coordinate speaker panels, and create hands-on experiences for aspiring marketers.At the UO Student Alumni Association, I bring this passion to life as Director of Marketing & Production, leading interns, managing event branding, and building partnerships that connect students and alumni. I also serve as a Teaching Assistant for Cross-Cultural Business Communication, helping students navigate global business interactions and sharpen their communication skills.As a bilingual Chinese-American and Global Business Certificate student, I bring empathy, adaptability, and cross-cultural awareness into every project I take on.I’m a senior at the University of Oregon, pursuing a B.S. in Business Administration with a concentration in Marketing, and I’m eager to keep growing through impactful, results-driven work that bridges cultures and connects communities.
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