Jose Varon

Marketing Coordinator @COSENTINO

CA

Mass email communications: Supporting all monthly communications by Canadizing the product/projects content for English and translating to French, by aligning with Headquarters guidelines for corporate messages and product promotions to all our key target audiences across Canada.• Social Media: leading the workflow of media assets and blog content in monthly calendars with the agency for key product messages and versatility of applications throughout all social media channels. • Public Relations: coordinating press releases between the PR agency and corporate/local message amplification to deploy with media outlets. Also leading the assessment and internal logistics coordination with A&D\'s for key trade out partnerships across provinces in Canada.• Trade Shows: leading participation for industry related shows in Canada, to provide the space and inviting ambience between the sales teams and clients to amplify the principal attributes of the products and their launch campaigns.• Sponsorships: Connecting with key associations and their chapters in related provinces to participate in industry engaging events, conferences to optimize opportunities for brand presence with local and national budgets.• Digital Marketing: aligning with headquarters guidelines to adapt content on both Canadian English and French websites, including translation/revisions for display ads and land pages.• Marketing Literature translations: Directly reviewing/translating the print content for both Canadian English and French for product catalogs and price guides.• Budget management: keeping track of local and national budget allocations according to the needs of local markets in coordination with sales managers