Jourdan Washington
Associate Director of Marketing @Rca Records
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WORK HISTORY
Associate Director of Marketing @Rca Records
Los Angeles, CA, US
In my current role as an Associate Director of Marketing, I: • Drive overall direction for major artist releases, including campaigns for Childish Gambino, kwn, and Khalid, by determining how creative, media, publicity, and partnerships come together to support each campaign moment.• Guide teams through planning, launch preparation, and execution phases while resolving priorities, dependencies, and delivery challenges as they arise. Passionate about leading and developing others. • Interpret audience behavior and market context to tailor campaign storytelling, guide platform selection, and strengthen how artists connect with listeners across channels.• Control campaign spending and resource allocation by reviewing performance outcomes, evaluating effectiveness, and refining future campaign approaches based on results.• Maintain continuity across departments and external collaborators by clarifying expectations, aligning stakeholders, and keeping workstreams moving forward.
EDUCATION
Berklee College of Music
Music Business/Entrepreneurship
ABOUT JOURDAN WASHINGTON
My name is Jourdan. I’m a Marketing and Product Strategy Leader with a track record of shaping and delivering large-scale campaigns across music, entertainment, and creator-driven ecosystems. I specialize in translating audience insight, cultural context, and business priorities into integrated go-to-market strategies that build awareness, drive engagement, and create long-term value. I’m known for partnering closely with creative talent, product teams, research, analytics, and senior leadership to guide complex launches from concept through execution. I bring a structured, calm approach and a strong sense of ownership. My expertise spans integrated campaign strategy, creative direction and storytelling, go-to-market planning, budget and resource allocation, marketing operations, and performance measurement. I’m deeply attuned to cultural trends and audience behavior, and I use that awareness to shape campaign narratives that resonate, then support those narratives with the right channel mix, sequencing, and data-informed decisions. I also bring strong experience collaborating across product and content marketing, ensuring campaigns support both brand goals and platform outcomes.I build trust quickly and work effectively with cross-functional partners across creative, product, research, analytics, and executive teams, as well as with artists, creators, and external stakeholders. I’m skilled at aligning diverse perspectives around shared goals and creating clarity when there are many inputs and competing priorities. I communicate strategy and progress in a way that’s clear, credible, and actionable, translating complex ideas into focused narratives that help teams move forward with confidence.I’m a graduate of Berklee College of Music with a degree in Music Business/Entrepreneurship, which gives me a strong foundation in the business of music and a deep understanding of artist development and promotion. I bring that industry fluency into every launch, pairing creativity with operational rigor, financial coordination, and a results-driven mindset.Core Skills: Integrated Campaign Strategy Go-to-Market Planning Creative Direction, Storytelling & Narrative Development 360 Channel Strategy & Marketing Planning Performance Measurement & Data-Informed Decision Making Budget & Resource Allocation Marketing Operations & Execution Cross-Functional Leadership & Stakeholder Management Audience Insights & Cultural Trend Awareness Global Campaign Coordination & Talent Relationship ManagementConnect with me today!
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