Jourdan Hathaway
Chief Business Officer @General Assembly
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WORK HISTORY
Chief Business Officer @General Assembly
NY, US
As the Chief Business Officer at General Assembly (and former Chief Marketing Officer), I am responsible for advancing our mission to equip individuals and organizations worldwide with the skills needed to thrive in a digital economy. General Assembly is a leader in upskilling, reskilling, and talent solutions, offering free classes, workshops, short courses, bootcamps (both full-time and part-time), hire-train-deploy programs, and apprenticeships. We serve a diverse client base that includes individual students, companies, governments, and universities through our public and private cohorts. In my role, I lead key global functional areas critical to our impact and success, including Marketing, Sales Enablement, Client Delivery, Admissions, Student Experience, Career Services, Alumni Relations, and Partnerships. Together, these functions ensure that we attract, support, and retain learners while driving strategic growth and fostering a world-class learning experience.• Strategic Leadership: Drive and implement strategies that align with GA\'s vision, fostering operational excellence and global growth.• Cross-functional Oversight: Oversee and unify functions across marketing, admissions, client delivery, and student experience to enhance engagement, streamline operations, and meet enrollment and placement goals.• Partnership Development: Build and nurture partnerships with organizations, nonprofits, and government entities to expand our reach and impact.• Business Growth: Leverage data-driven insights to identify and execute new opportunities cross functionally for market expansion, product innovation, and revenue generation.• Operational Efficiency: Develop and refine systems and processes that support scalable growth, improve customer satisfaction, and ensure consistent delivery of high-quality educational experiences.• Team Leadership: Cultivate a collaborative and high-performing team culture that empowers each function to achieve excellence.
EDUCATION
Harvard Business School Online
Certificate of Completion, Leading with Finance
Hollywood Hills High School
HS Diploma
University of Central Florida
Bachelor's degree, Advertising & Public Relations
ABOUT JOURDAN HATHAWAY
I’m DRIVEN and love being a “we can do this” catalyst for people around me. The operating model for all domains in my life – personal and professional – is what I refer to as being ‘DRIVEN’ – Determined. Resilient. Impactful. Vulnerable. Empathetic. Nimble. This combination for me is about having an achievement mindset and a bias for growth and action while also being profoundly self-reflective and tuned-in to others around me.I’m a senior executive with expertise in developing and scaling organizations for growth, with a focus on meaningful digital transformation. I’m also a master de-dabbler – that necessary body of work that analyzes all of the tools, processes, service offerings, and investments that creep up over the years to determine if there are a whole bunch of ‘things’ that need to be stopped to make way for more strategic focus and prioritization. I’ve come to really appreciate that growth also requires a healthy dose of pruning along the way – sunsetting low-ROI initiatives that are sucking capital, time, and resources to fund better bets. Something else I’ve learned time and time again – none of the above matters if you don’t have a motivated team. At the end of the day, it always comes down to people. I’m fixated on the power of human connection.I have demonstrated success in multiple divisional leadership roles with P&L accountability over operations, marketing, enrollment, retention, product, and change management. Over the years, I’ve racked up a proven track record of delivering results in matrix organizations (remote, in-person, and hybrid models). I’ve also racked up a few fails too (learning opportunities if you don’t repeat the same mistakes). I’ve worked in small, mid-size, and large companies (public and private) and have collected a powerful combination of industry, agency, and corporate backgrounds with deep expertise at the intersection of marketing, operations, and technology. Last, I’m well-experienced in M&A having led through it 6 times from both sides (acquirer and seller) – lots of operational due diligence and post-close integration in my career.Tactical operator stuff aside, being a good human is in my personal and professional remit. People like to work with good humans. I try to be one.I’m naturally curious and have a knack for quickly connecting the dots. My roles always seem to focus on translating business opportunities into scalable strategies and technologies that drive efficiency, performance, and revenue growth.
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