Joumana Saliba
Channel Marketing Specialist @Nilfisk
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WORK HISTORY
Channel Marketing Specialist @Nilfisk
Toronto, ON, CA
EDUCATION
ESA BUSINESS SCHOOL
Certificate, Digital Marketing
Holy Spirit University of Kaslik - USEK
Master of Business Administration - MBA, Marketing
Holy Spirit University of Kaslik - USEK
Bachelor of Business Administration - BBA, Marketing
Humber College
Certificate , Marketing and Sales Connections Program
Triple Scoop Consulting
Certificate, Foursight Innovation Mindset and Creative Problem Solving Workshop
Impaqta
Certificate, Design Thinking
Punch Media
Cerificate, Digital Marketing
ABOUT JOUMANA SALIBA
Growth-oriented marketing professional with an MBA in Marketing and a Digital Marketing Certificate specializing in product development & launches, omnichannel marketing, and growth strategies within the CPG, HORECA, HR, and Logistics sectors.• Proven leader in driving market share through data-driven decision making, product diversification, and niche market targeting.• Expert in customer journey optimization, crafting tailored marketing plans to enhance brand awareness and refresh organizational offerings. • Analytical problem solver with experience in leveraging CRM systems (Goldmine) and advanced sales technologies.• Trilingual in English, French, and Arabic with a strong cross-cultural communication ability, influencing stakeholders and fostering cross-functional teamwork.
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