Jotinder Singh
Vice President Sales & Marketing - Organized Retail at PidiliteLeadership | Strategy | P&L | Digital thinker | ex ITC
- Role
- Vice President Sales & Marketing - Organized Retail at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jotinder Singh
FMCG business leader with 17+ years of omnichannel experience across Pidilite & ITC leading multi-category business verticals. Known for leading business transformation, scaling new age channels (Q-Commerce, eB2B) and shaping digital first GTM strategies. Successful track record of launching brands, steering cross-functional teams & building capability to unlock growth at the intersection of consumer insight and commercial innovation.
Experience
Vice President Sales & Marketing - Organized Retail
Jun 2023 — Present · Mumbai, IN
Promoted to lead the newly carved out business of Organized retail through a digital-first P&L engine. Grew the division 6X in 6 years with industry leading margin delivery, contributing to 10% of Consumer products division.Head the Organized Retail division of Pidilite, comprising multiple leaders of Modern Trade sales, eCommerce sales, Customer Marketing, Analytics & transformation cell and Customer servicing. Key AchievementsA. Market expansion and P&L delivery a. Scaled Quick Commerce from scratch to a 30% share in eCom business. b. Help develop MD approved $1Bn Strategy plan for Consumer Products. c. Achieved 20% EBITDA, with a 44%+ product contribution margin.B. Brand Building & Category management a. Pioneered Art & Craft and Adhesives category development through integrated off & on-platform marketing programs. b. Spearheaded the scale up of multiple Digital first brands like WD40, Cera Clean to capture 10%+ online market share.C. Capability Building a. Created in-house analytics cell working AI/ML tools adoption for data intelligence; improved forecast accuracy to 75%+.
Education
Thapar Institute of Engineering & Technology
B.E., Mechanical Engineering
Indian Institute of Management, Kozhikode
MBA, Marketing/Operations
Skills
- Analytics
- Business Strategy
- Product Marketing
- Supply Chain
- Product Management
- Shopper Marketing
- Retail
- Team Management
- Distributed Team Management
- Sales Operations
- Market Entry
- Fmcg
- Brand Management
- Cross-Functional Team Leadership
- Competitive Analysis
- Market Research
- Key Account Management
- Supply Chain Management
- Business Development
- Product Development
- Business Planning
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