Josué Molina e
Sales and Marketing Director @Luxcarta
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WORK HISTORY
Sales and Marketing Director @Luxcarta
FR
At LuxCarta, I’ve led the global sales and marketing functions through industry shifts and tech evolution. I’m proud of building a culture where people are safe to innovate, challenge assumptions, and move with purpose.In my expanded role, I not only develop and execute a global strategic commercial plan but also shape and implement a comprehensive marketing strategy. This includes defining and promoting LuxCarta’s brand positioning, enhancing market visibility, and creating demand generation campaigns that align with our commercial goals. By staying ahead of market trends and customer needs, I ensure that our sales and marketing efforts are synergistic and effective.Financially, I continue to drive top-line growth, ensure forecast accuracy, and manage costs effectively to meet LuxCarta’s financial targets. I leverage data-driven insights from both sales and marketing to make informed decisions that contribute to our financial success.I champion a culture of innovation and smart risk-taking, collaborating effectively with cross-functional teams to meet customer needs and exceed expectations. My role includes managing and promoting the use of Salesforce and Hubspot, ensuring consistent and efficient management of both opportunities and customer relationships.In addition to setting sales objectives, I now also define and measure marketing KPIs to ensure that our marketing efforts are directly contributing to sales success. This involves creating integrated sales and marketing strategies that drive growth across regions and territories.Finally, I continue to manage key strategic accounts and negotiate global frame agreements with major industry players, while also overseeing the strategic direction of LuxCarta’s marketing efforts to enhance our brand and market presence.
EDUCATION
Tecnológico de Monterrey
High School
American University - Kogod School of Business
Bachelor, Business Administration
SKEMA Business School
Bachelor, International business
IE Business School
Master of Business Administration, MBA
SKILLS
ABOUT JOSUÉ MOLINA E
As the Sales & Marketing Director at LuxCarta, I’ve spent the past decade building and leading high-performing teams across the geodata, telecom, simulation, and digital twin industries.I’m deeply passionate about the intersection of strategic growth, technology, and human connection—whether it’s aligning cross-functional teams, developing customer-centric narratives, or driving visibility through integrated campaigns.My core strengths—curiosity, clarity, and connection—show up in how I lead: • As a Learner and Futurist, I stay ahead of trends and tech shifts (AI, VR, automation). • As a Relator and Arranger, I create trust, simplify complexity, and move things forward. • As a marketer and strategist, I build structures that amplify performance and brand.I care deeply about doing meaningful work, enabling great people, and exploring how new tools (like AI and immersive tech) can drive smart, human-centered growth.Let’s connect if you’re curious about geodata, emerging tech, storytelling in B2B, or just enjoy thinking about where the world is headed.
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