Joseph Raser

About Joseph Raser

I lead strategy at SCC - an independent creative agency based in my hometown of Chicago. I have a passion for growing talent and carving out space for the best creative ideas to take shape. I bring a disciplined intellect, energy and enthusiasm to every project and especially love building brands that inspire and last. As the head of SCC\'s strategy department, I\'ve been instrumental in the development of groundbreaking work at the agency, including award-winning campaigns for UChicago Medicine, the Illinois Department of Public Health, LiftMaster and Casey’s.

Experience

1. Chief Strategy Officer (CSO)

   Schafer Condon Carter (SCC)

   Aug 2025 — Present · Chicago, IL, US

   I lead the strategic vision at SCC—guiding brands to deeper relevance, sharper differentiation, and smarter growth. I oversee a team of strategists focused on unlocking insights, shaping creative platforms, and driving business results across categories. From brand positioning to integrated campaign strategy, I partner with clients and teams to ensure our work doesn’t just look good—it works hard. I also play a key role in new business, helping SCC bring bold, insight-driven thinking to every pitch.

Education

• The George Washington University

  B.A., International Affairs

  2008 — 2012

Skills

• Message Development
• Brand Development
• Media Skills Training
• Earned Media
• Microsoft Office
• Public Relations
• Brand Management
• Project Management
• Strategic Communications
• Campaign Strategies
• Strategic Planning
• Brand Architecture
• Advertising
• Account Management
• Branding & Identity
• Research