Sonia Joseph
Growth Marketing Manager at VWO (DACH-ES)
- Role
- Growth Marketing Manager at VWO
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sonia Joseph
A result-oriented product marketer with 6+ years of Saas experience in Product Marketing, Demand Generation, and Integrated Marketing.As a strategist, I’m constantly thinking three steps ahead, but I am equally comfortable rolling up my sleeves to get the job done. I use a collaborative and cross-functional approach to achieve overall growth and revenue objectives - Plan, Execute, Analyse, Win!Expertise includes- Demand Generation- On/ Off page SEO- Go-To-Market planning- Product Messaging - Email Marketing - Integrated Marketing- Lead Nurturing- Video Production- Sales Enablement- Influencer Outreach- Multi-tasking across multiple critical projects and still delivering on-time- Cross-functional collaboration across business partners, Sales, and C-Level executivesTechnology knowledge: Ahrefs (SEO Toolset), Google Analytics, Google Adwords, Drift (Chatbot), Customer.io (User onboarding), Mailchimp, WordPress/ HTML & CSS, Premiere Pro (Video Editor), After Effects (Animations) Certifications:Google AdwordsGoogle AnalyticsHubspot Certified
Experience
Growth Marketing Manager
Sep 2021 — Present
Education
Holy Child Sr. Secondary
Business/Commerce, General
1995 — 2007
Indian Institute of Management, Shillong
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2013 — 2015
Symbiosis Centre for Management Studies- Pune
Bachelor's Degree, Corporate Management
2007 — 2010
Skills
- B2b Sales
- Landing Page Optimization
- B2b Marketing
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Podcasting
- Team Management
- Content Marketing
- Online Marketing
- Business Development
- Digital Marketing
- Market Research
- Corporate Management
- Webinar Management
- Video Marketing
- Sales Management
- Microsoft Excel
- Inbound Lead Generation
- Marketing Communications
- Microsoft Office
- Marketing
- Marketing Management
- Email Marketing
- Business-to-Business (B2b)
- Business Strategy
- Inbound Marketing
- Blogging
- Lead Generation
- Competitor Analysis
- Google Analytics
- Management
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