Joslin Roderick
Founder ⏐ Builder of Human-First Businesses, Systems, and Brands
- Role
- Founder & CEO at Halfway2heaven
- Location
- Brattleboro, VT, US
- LinkedIn followers
- 500 followers
About Joslin Roderick
I’m a social change strategist, brand architect, entrepreneur, and a disaster and crises preparedness researcher working at the intersection of design and human evolution. I build organizations, products, systems, and narratives that help people stay grounded, connected, and capable in turbulent times.My favorite feedback is, “I never thought of it that way.”
Experience
Founder & CEO
Jun 2025 — Present · VT, US
Halfway2Heaven is a modern pastoral lifestyle brand that teaches people how to live beautifully, calmly, and intentionally in the in-between.Rooted in Vermont’s grounded practicality, Halfway2Heaven blends beauty, ritual, and gentle preparedness to help overwhelmed people create homes and habits that feel steady, seasonal, and meaningful. Through small-batch provisions, bodycare, homewares, and “tending” practices, Halfway2Heaven transforms chaotic modern lives into grounded, self-reliant ones—where daily life feels calmer, more intentional, and deeply lived.Halfway2Heaven was built in the space between—between the known and the possible, the wild and the cultivated, the storm and the calm. We call that space liminality, and it’s where resilience lives. Every harvest, every handmade good, every small act of care comes from that middle ground: rooted in Vermont soil, shaped by change, and steady in its becoming. To live halfway to heaven is to meet uncertainty with grace and make beauty from the in-between. Because heaven isn’t a destination, it us the way we live — halfway there, we are already home.“The liminal is where you transform, where the world falls away, and you are remade.” — Rebecca Solnit
Education
Saybrook University
Doctor of Philosophy (PhD), Transformative Social Change
2017
Rio Salado College
Computer Technology Certifications, Microsoft Office Applications & Desktop Publishing
2004 — 2006
School of Visual Arts
Master's of Professional Studies (MPS), Branding
2021 — 2022
University of Iowa
Bachelor's of Liberal Arts (BA)
2000 — 2007
School for International Training
Master of Arts (MA), Intercultural Service, Leadership & Management
2010 — 2012
European University Center for Peace Studies
Master's Certificate
2009 — 2009
Skills
- Training
- New Business Development
- Writing
- Public Speaking
- Social Media
- Social Entrepreneurship
- International Development
- Teaching
- Program Management
- Program Facilitation
- Qualitative Research
- Curriculum Design
- Non-Profits
- Program Development
- Project Management
- Small Business
- Business Strategy
- Higher Education
- Event Planning
- Proposal Writing
- Educational Design
- International Education
- Social Change
- Program Evaluation
- Events Organizing
- Community Outreach
- Community Development
- Event Management
- Capacity Building
- Grant Writing
- Nonprofits
- Special Events
- Event Producing
- Conflict Resolution
- Dance Instruction
- Innovation
- Spanish
- Dance
- Intercultural Communication
- Events Organisation
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