Joslin W.
- Role
- Head of Branded Events, Strategic Events, Amazon Ads at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Joslin W.
Results-driven senior marketer with over 18 years of B2B success in strategic and…
Experience
Head of Branded Events, Strategic Events, Amazon Ads
Feb 2020 — Present
Strategize, lead, produce, and measure experiential, virtual/digital, and live flagship event marketing campaigns for Amazon Advertising to increase reach, awareness, and drive product adoption.\\\\n• Lead overall program strategy, creative, end-to-end production, operations, broadcast, content management, messaging, agency management, and post-event ROI analysis to deliver high-impact, high-visibility branded event experiences and programming.\\\\n• Lead integrated project teams of 200+ external and internal stakeholders to execute event marketing plan, vision, and goals.\\\\n• Manage and develop a team of high-performing event marketers, producers, and event technologists.\\\\n• Direct ownership of event sponsorship program and team, delivering YoY revenue results above goal.\\\\n• Operational management of multi-million dollar program budgets [$20MM+]\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Washington State University
Master's Degree, Communication, Organizational Communication
Washington State University
BA Communication, Public Relations, Sport Management
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