Josie Waters
Leading pharmaceutical marketer driving patient and business outcomes
- Role
- Senior Director of Marketing at Biogen
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Josie Waters
Passionate marketer at the helm of consumer and patient marketing. My strategic leadership extends beyond traditional campaigns to pioneering multichannel engagement that resonates with diverse audiences. My tenure in the pharma sector has honed a keen expertise in direct-to-consumer (DTC) promotion and patient advocacy, underscored by a commitment to enhancing patient outcomes.Leading with creativity and precision, my roles have encompassed the orchestration of complex media plans and the stewardship of multi-million-dollar budgets as well as the nuanced planning and allocation of lean budgets for new and growing brands. This, coupled with a highly collaborative spirit, has empowered the teams I lead to craft impactful marketing strategies that not only educate but also foster strong relationships, ultimately contributing to an organization\'s sustained growth and success and improved health outcomes.2020 DTC National Marketer of the Year.
Experience
Senior Director of Marketing
May 2025 — Present
Leading DTC education and activation for Zurzuvae, the first pill indicated for postpartum depression treatment.
Education
Walnut Hill School for the Arts
College/University Preparatory and Advanced High School/Classical Ballet
1984 — 1987
Ohio Wesleyan University
Bachelor of Arts (BA)
1989 — 1991
Skills
- Leadership
- Creative Direction
- Art Direction
- Program Management
- Email Marketing
- Crm
- Digital Marketing
- User Experience
- Integrated Marketing
- Interactive Marketing
- Digital Strategy
- Project Management
- Interactive Advertising
- Mobile Marketing
- Strategy
- Strategic Partnerships
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