Josie Haney

About Josie Haney

Experienced marketing leader with a specialization in healthcare tech. With over 15 years…

Experience

1. Head of Brand Marketing & Creative Director

   TruMed Systems, Inc.

   Jul 2021 — Present · San Diego, CA, US

   Redefined TruMed Systems\' brand identity, strategically positioning it as a leading authority in Vaccine Inventory Solutions. • Managed strategic alliances with key marketing channel partners, including industry giant McKesson, enhancing TruMed\'s market presence.• Drove full-stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full-funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital).• Developed comprehensive briefs that effectively translated brand strategy into actionable initiatives, ensuring consistent implementation across all marketing efforts.• Efficiently managed external agencies and vendors.• Created impactful branded sales collateral in alignment with the revamped brand identity, elevating TruMed\'s influence and credibility.• Wrote and managed company blog. Oversaw the enhancement and maintenance of the TruMed website.• Upheld the brand identity system, guaranteeing consistency and cohesiveness across all touchpoints.• Directed Marcomm/Graphic Design, PPC, and UX/UI professionals.• Conceptualized and executed digital campaigns that continuously elevated TruMed\'s brand awareness as a pioneering force in Vaccine Storage Solutions.• Provided routine and insightful reporting on marketing activities, tracking progress and measuring success against established objectives.• Collaborated closely with sales leadership to define quantifiable targets for qualified leads on a monthly, quarterly, and annual basis, aligning marketing initiatives with revenue objectives.• Leveraged a focused and effective SEO content strategy to drive organic traffic growth, expanding TruMed\'s digital footprint and enhancing its online visibility.

Education

• Harvard Medical School

  Certificate: Lifestyle Medicine and Sustainable Nutrition

• University of Idaho

  Bachelor of Fine Arts (BFA), Graphic / Web Design

  1999 — 2003

Skills

• Photography
• Brand Development
• Corporate Branding
• Creative Strategy
• Creative Direction
• Graphic Design
• Branding & Identity
• Corporate Identity
• Photoshop
• Brand Implementation
• Logo Design
• Adobe Creative Suite
• Typography
• Art Direction
• Advertising
• Adobe Photoshop
• Graphics
• Catalogs
• Web Design
• Product Design