Josiah Santiago

About Josiah Santiago

Over the last few years, I’ve worked with 6-8 figure business owners who all had 1 thing in common. They knew how to lead people with strong values and provide a service to their clients that actually helped them grow. I made it my mission to make them known, liked, and trusted across socials so that they can continue to help others grow. By extension, I get to impact the world through them. So I co-founded Identity Labs: A content marketing agency that builds personal brands for B2B founders, executives, and creatives. WHAT WE DO 🧬 We help busy entrepreneurs achieve a lead-generating personal brand that transcends platforms / without sacrificing time to do what you do best (Work on your business). You can build a brand without sacrificing your authenticity. HOW WE DO IT We accomplish this through our “IMPACT” Content Process I - Identify: Brand Audit & Market Positioning M - Map: Content Strategy Development P - Produce: Filming Session & Editing A - Amplify: Authority Funnel and ad strategy to elevate your brand presence as an industry leader C - Connect: Build authentic connections and convert leads through social engagement. T - Track: Distribution and Analytics WHY WE’RE DIFFERENT Most content marketing companies focus on making you go viral or sheer content volume without considering your brand image or the quality of attention you are generating. We focus on building a content system that allows you to be authentically you, reach your target market, and become the authority in your industry. What this means for you is: Spend 2-8 hours a month on content creation Create content that feels like you Grow an engaged audience of prospects & talent Focus on what matters… your business, family, & friends Make more sales doing it INTERESTED? Send me a message here on LinkedIn, let\'s connect! OTHER RESOURCES 🧬 Personal Branding Starter Kit: Brand Strategy Discovery Call: Find me on the internet: Instagram:@josiahmsantiago YouTube:@josiahmsantiago 🤳 TikTok:@josiahmsantiago ‍ Twitter:@josiahmsantiago

Experience

1. Co-founder & Creative Director (Actively Exploring Ft Roles)

   Identity Labs

   Jul 2025 — Present · New York, NY, US

Education

• The City College of New York

  Graphic Design

  2017 — 2020

• Williamsburg High School for Architecture and Design

  High School Diploma

  2013 — 2017