Josiah Ludovico
Director of Product Design @Jlu Design Studio
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WORK HISTORY
Director of Product Design @Jlu Design Studio
Contractor and UX Consultant operating as Director of Product Design for fintech and crypto-focused companies. I partner with founders and executive teams to lead product design, optimize growth systems, and drive measurable outcomes across acquisition, onboarding, and activation.I have led product design for two fintech/crypto companies through successful acquisitions—building the product experiences, design systems, and growth infrastructure that helped position each company as an attractive acquisition target.I specialize in solving high-impact product challenges where small improvements produce outsized financial results—particularly in onboarding, trust, and conversion flows tied directly to revenue and AUM growth.Key contributions include:• Leading and scaling product design teams across fintech and crypto platforms• Driving end-to-end product design (0→1 and 1→N) across web and mobile• Improving onboarding and funding flows to increase activation rates and reduce CAC inefficiencies• Designing trust systems (security, compliance UX, disclosures) that increase user confidence and conversion• Building scalable design systems to accelerate product velocity and consistency• Aligning product, engineering, marketing, and compliance around shared outcomes• Implementing lifecycle and growth UX strategies that improve retention and long-term valueMy work has contributed to conversion rate improvements from ~2% to 10–15%, directly impacting funded accounts, user activation, and assets under management.I bring a hybrid approach that combines product leadership, UX execution, and growth strategy—helping teams move faster, reduce guesswork, and build products users trust, fund, and scale.
EDUCATION
Massachusetts Institute of Technology
Certification, User Experience
SUNY Empire State College
Bachelor of Arts (B.A.), Graphic Design/Web Design
ELVTR
Certification, AI Product Design
SKILLS
ABOUT JOSIAH LUDOVICO
Senior Product & UX Designer (Contract)Fintech, SaaS | Conversion, Onboarding, Design Systems
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