Josh Bishop

About Josh Bishop

I build and scale sports- and culture-driven categories by aligning athlete partnerships, media, and brand strategy with commercial outcomes.Over the past 15+ years, I’ve led category growth and global partnerships for brands including Monster Energy and Armada, where I owned athlete portfolios, negotiated contracts, allocated multi-million-dollar budgets, and helped turn sports marketing into a durable business and cultural moat. My work has spanned go-to-market strategy, product storytelling, media creation, and cross-functional leadership across North America, Europe, and Asia.In parallel, I founded and operate Pacific Ave, an independent brand and media platform that partners with consumer, hospitality, and sports companies to drive growth, relevance, and long-term brand equity. I frequently work as an embedded operator alongside founders and executive teams, advising on positioning, partnerships, and content-led growth strategies.I’m most effective in roles where brand, partnerships, and culture are treated as strategic assets — not just marketing inputs — and where there is clear ownership, accountability, and long-term upside.

Experience

1. Global Category Lead Sports Marketing - Ski Photography

   Monster Energy

   Aug 2018 — Present

   Own global strategy, budget allocation, and long-term growth for Monster Energy’s ski category, spanning athlete partnerships, media, and branded IP. • Lead contract negotiation, portfolio construction, and performance evaluation for top-tier athletes and sports properties, treating talent as long-term brand assets. • Allocate multi-million-dollar annual budgets across partnerships, events, media, and content to maximize cultural impact and commercial return. • Executive produce original media and content franchises with athletes and sports properties to drive brand relevance, audience growth, and earned media scale. • Serve as senior cross-functional partner across brand, legal, finance, and regional teams to align category strategy with global business objectives. • Influence product storytelling, distribution moments, and market timing through athlete-led launches and cultural moments.Scaled Monster Energy’s ski category into one of the brand’s most culturally influential action-sports verticals through athlete-led strategy, media, and partnerships.

Education

• University of Colorado at Boulder

  Bachelor’s Degree

Skills

• Advertising
• Adobe Photoshop
• Social Media
• Sports Marketing
• Social Media Marketing
• Copywriting
• Adobe Creative Suite
• Public Relations
• Capture One
• Sponsorship
• Digital Media
• Microsoft Office
• Ski
• Video
• Sports
• Brand Management
• Content Strategy
• Marketing Strategy
• Social Networking
• Event Planning
• Event Management
• E-Commerce
• Film
• Video Production
• Basecamp
• Marketing
• Entertainment
• Television
• Photography
• Brand Development
• Contract Negotiation
• Art Direction
• Online Marketing
• Writing
• Strategic Partnerships
• Digital Marketing
• Action Sports
• Marketing Communications
• Facebook