Joshua Howl Shyu
Creative Storytelling & Strategy
- Role
- Sr Advisory Services Consultant at Similarweb
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joshua Howl Shyu
Brand strategist with 15 years of experience connecting cultural insight, audience data, and creative ideas into brand narratives that drive real business results. Equally fluent in boardroom strategy and cultural instinct - with a track record spanning agency creative (Ogilvy), platform-side brand partnerships (Google, LinkedIn, Microsoft), and independent brand consulting. Bilingual (English/Mandarin) with deep fluency in consumer culture across North America and Greater China.portfolio.shyhowl.com
Experience
Sr Advisory Services Consultant
Jul 2024 — Present · New York, NY, US
Translated complex analytics datasets into insight-driven brand narratives and strategic recommendations for major advertisers.• Identified audience behaviors, market dynamics, and creative whitespace to shape clients\' strategic direction.• Built frameworks and presentations that directly influenced brand and marketing decision-making.• Led cross-functional collaboration across Data Science, Engineering, and Sales to deliver high-impact solutions.
Education
University of Michigan
BA, Psychology
Skills
- Digital Marketing
- Market Analysis
- Manage Client Relationships
- Account Management
- Social Networking
- Social Media Marketing
- SEO
- Market Research
- Public Relations
- Marketing
- Advertising
- Consumer Insight
- Social Media
- Media Planning
- Search Engine Marketing (Sem)
- Online Advertising
- Digital Analytics
- Web Analytics
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