Joshua Plotkin

About Joshua Plotkin

I am a Systems Architect and Growth Strategist who lives at the intersection of data, design, and revenue. Over the last decade, I have specialized in building the technical infrastructure (Ops) and the high-converting customer journeys (Growth) that allow B2B and DTC brands to scale with precision.I don’t just \"send emails\", I build logic-based growth engines. By leveraging Advanced SQL (Snowflake/BigQuery) and sophisticated MarTech stacks, I bridge the gap between complex data science and consumer empathy.Core Impact Highlights:Revenue Growth: Directly attributed over $25M in annual sales to CRM and lifecycle initiatives at Frontdoor.Retention Excellence: Engineered automated journeys that drove a 27% lift in lead retention through behavioral segmentation and A/B/n testing.Systems Architecture: Led large-scale MarTech migrations (Marketo/HubSpot/Salesforce) and established data governance for databases of 1.5M+ users.Technical Toolkit:Platforms: HubSpot (Power User/Admin), Marketo, Salesforce (SFDC), Klaviyo, Braze, Iterable.Data/Code: SQL, Python, HTML/CSS, Snowflake, Databricks, Mixpanel, Looker.Strategy: Framework, Lead Scoring/Routing, DACI Models, Multi-Channel Orchestration (Email, SMS, Push, Direct Mail).

Experience

1. Senior Lifecycle Marketing Manager

   Loot Labs, Inc

   Feb 2026 — Present · Seattle, WA, US

   I help fans of trading cards, sports cards, and video game skins stay engaged with their community, all while refining data, sales pipeline, and removing unneeded friction for our fans. Maybe the most fun job ever.

Education

• Savannah College of Art and Design

  BFA, Industrial Design

  2003 — 2007

• Alexander W Dreyfoos Jr. School of the Arts

  Diploma, Visual Art, Graphic Design.

  1999 — 2003

• Savannah College of Art and Design

  Master's Degree, Design Management

  2013 — 2015

Skills

• Design Thinking
• Design Management
• Graphics
• Advertising
• Concept Design
• Interaction Design
• Product Design
• Image Editing
• Design Strategy
• Drawing
• Photography
• Brand Development
• Art Direction
• Poster Design
• Graphic Design
• Visual Communication
• Indesign
• Brochures
• Production Art
• Layout
• Illustrator
• Branding
• User-Centered Design
• Logo Design
• Illustration
• Photoshop
• Sketching
• Typography
• Industrial Design
• Concept Generation
• Web Design
• Adobe Creative Suite
• User Experience Design
• Concept Development