Joshua J. Crum C.

About Joshua J. Crum C.

I build systems and stories that help people feel something real.Since 2023, I’ve led the transformation of HorsePower Brands’ Organic Social Media Department — growing nine national franchise brands from ~70k followers to 270k+ today. In under two years, our team published posts and drove 2.8M engagements.My path:• 2023: Specialist → Execution-focused.• 2024: Lead Content Specialist → Doubled following to 160k by systemizing operations.• 2025: Department Manager → Drove +108k followers in six months while scaling strategy across all brands.Brand highlights include growing Stand Strong Fencing from 19 → 12,800 followers and Bumble Bee Blinds by while maintaining consistent engagement across legacy brands like Mighty Dog Roofing and Blingle!I’m now open to:• Full-time leadership roles in marketing & social media strategy• Independent consulting/contract projects for content systems, brand storytelling, and campaign strategyWhether in corporate or creative spaces (as J. Crum, I’ve opened stages for Run The Jewels & Thundercat), I bring the same discipline: building systems that scale and stories that stick.

Experience

1. Founder & Creative Strategist

   Streetlight Creative

   Oct 2019 — Present · US

   Streetlight Creative helps creators, founders, and small businesses get clear on their message and build content systems they can actually maintain. I work with people who feel scattered, inconsistent, or overwhelmed online and guide them toward clarity, structure, and a sustainable content rhythm.What I do• Develop brand messaging and voice frameworks• Build Notion-based content systems and workflows• Lead Clarity Sprints and Content System Sprints• Create content strategy for launches and ongoing marketing• Support creators and founders with monthly consulting• Map simple, sustainable content rhythms that reduce stress• Help clients align their message, audience, and online presenceWho I serveCreators, coaches, entrepreneurs, and small brands who want content that feels aligned, consistent, and true to their real work.Focus areasBrand messaging, content strategy, Notion systems, launch planning, audience clarity, storytelling, social media structure, and sustainable content workflows.The goalClarity first.Systems second.Sustainability always.

Education

• University of Nebraska at Omaha

  Psychology

  2006