Joshua Mozer

About Joshua Mozer

I am accountable for the development and implementation of the comprehensive marketing…

Experience

1. AVP of Digital Marketing and Graphic Design

   Rhinebeck Bank

   Apr 2021 — Present

   Manage all elements of Rhinebeck Bank’s martech stack to ensure efficient and effective lead flow, data collection and secondary marketing events. •Collaborate with leadership across the company to implement KPIs for measuring, reporting and analyzing marketing results including business impact of campaigns and tactics. • Manage customer segmentation and strategic digital marketing connectivity, leveraging DMP and DSP fulfillment platform for best in industry conversion and win rates. • Use customer segmentation data to enhance the effectiveness of automation and event-triggered marketing activities through tailored messaging, channel usage, customer targeting, and timing, generating demand and nurturing interest across customer base. • Develop marketing automation integrations between CRM and digital media channels to map consumer journey and automate buy triggers. • Work with content specialists to develop service and product specific evergreen marketing material to culture leads and elevate SEO impacting performance on bid side marketing channels.

Education

• Savannah College of Art and Design

  BFA, Computer Art

  1996 — 2000

Skills

• Advertising
• Variable Data Printing
• Demographic Research
• Data Mining
• Online Advertising
• B2b Marketing
• Facebook
• Public Relations
• Graphic Design
• Creative Problem Solving
• Photoshop
• Indesign
• Email Marketing
• B2c Marketing
• Social Media Marketing
• Purls
• Direct Mail
• Publication Production
• Quarkxpress
• Marketing Strategy
• Hubspot
• Inbound Marketing
• Cross-Media
• Media Buying
• Social Media
• Storyboarding
• Vendor Management
• Social Networking
• Illustrator
• Brand Development
• Linkedin
• Google Adwords
• Direct Marketing
• Marketing
• Google+
• Video Production
• Marketing Communications