Joshua Krogh
Principal & Creative Director @Kruppe
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WORK HISTORY
Principal & Creative Director @Kruppe
Vancouver, BC, CA
At Kruppe I lead a dynamic network of creative professionals to develop brand strategies and visual design solutions that align with client objectives and drive business growth.
EDUCATION
Emily Carr Institute of Art & Design
Management Certificate
British Columbia Institute of Technology / BCIT
Management Certificate
SKILLS
ABOUT JOSHUA KROGH
I specialize in brand strategy, visual identity, and design systems, helping businesses evolve their brands and create impactful experiences across products, packaging, and environments. My background includes senior design and brand leadership roles at Mustang Survival, where I developed cohesive visual languages across digital, print, and physical spaces, ensuring brand consistency across consumer touchpoints. At Arc\'teryx, I contributed to the evolution of the brand’s visual identity and developed design systems that improved efficiency and consistency. Currently, I lead Kruppe, a design & creative studio specializing in brand strategy, identity design, and high-quality executions that drive business growth. Highlights: • Defined brand strategy and visual identity of Mustang Survival, aligning creative direction with business strategy. • Established comprehensive brand guidelines for Mustang Survival, ensuring consistency across all touchpoints, from digital to physical and environmental. • Developed design systems for Arc\'teryx and coached a team of designers to deliver global seasonal campaigns.
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