Josh Laughtland

About Josh Laughtland

I am a Senior SEO/GEO Consultant who partners with SaaS marketing leaders to build and manage organic and generative search growth engines that run on data, not guesswork.I don’t just \"do SEO.\"I act as a strategic partner to- Eliminate Technical Debt: I architect site structures that Google and LLMs (ChatGPT/Gemini) love to crawl, fixing the deep technical issues that generic agencies miss- Scale Organic Revenue: My strategies have directly contributed to the acquisition of multiple startups and generated massive upticks in ARR for SaaS clients- Future-Proof Your Brand: I am actively deploying Generative Engine Optimization (GEO) strategies to ensure your brand dominates AI overview results, not just traditional blue links- My \"Secret Weapon\": Beyond client work, I own and manage a portfolio of profitable websites attracting 50k+ monthly users. This is my sandbox where I test algorithm updates in real-time before they ever touch your site. You get strategies proven in the trenches, not theory.Core Competencies: Technical-Based SEO Campaign Management | SaaS Growth Strategy | Generative Engine Optimization (GEO)| Site Architecture | International SEO | Post-Acquisition MigrationsLet\'s stabilize your traffic and grow your revenue. Visit jtreeseo.com or DM me here to learn more.

Experience

1. Founder & Senior Seo Consultant

   Jtree Seo

   Jun 2009 — Present · Portland, OR, US

   Acting as a Senior SEO Consultant for B2B SaaS and high-growth startups. I bridge the gap between marketing goals and engineering execution.Strategic Leadership: Designed and executed organic growth roadmaps for 50+ clients, resulting in measurable ARR increases and successful exits/acquisitions for 3 major partners.Technical Execution: Led complex site migrations and architecture overhauls for enterprise sites (100k+ pages), preserving 99% of link equity and recovering lost traffic penalties.GEO & AI Innovation: Pioneered early adoption of Generative Engine Optimization (GEO) protocols, ensuring client visibility in AI-driven search results (AIOs, ChatGPT).Sandbox Testing: Developed proprietary SEO testing frameworks across a personal portfolio of sites (50k MAU), allowing for risk-free validation of new Google algorithm hypotheses.

Education

• Boise State University

  Bachelor's Degree, Business Administration and Management, General

  2000 — 2006

Skills

• Management
• Advertising
• Organic Search
• Website Development
• Online Advertising
• Social Networking
• Link Building
• Newsletters
• Google Analytics
• Google Webmaster Tools
• Webmaster
• Hot Springs
• Sem
• Ism
• Web Development
• SEO
• Smo
• Geothermal
• Competitive Analysis
• Start-Ups
• Social Media Marketing
• Web Analytics
• Social Media
• Web Design
• Strategic Planning
• Ppc
• Blogging
• Marketing Strategy
• Marketing
• Small Business
• Internet Marketing
• Online Marketing
• Email Marketing
• Cms
• E-Commerce
• Google Adwords
• Web Marketing
• Digital Marketing
• Wordpress