Joshua Islas

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOSHUA ISLAS

A skilled sales and marketing professional with extensive experience in high ACV sales, digital marketing, and e-commerce. I have a proven track record of surpassing sales goals, pipeline management, and increasing key performance metrics across multiple channels. My work has been featured on ABC, FOX News, CBS, NBC, VICE, and The Fresno Bee. As the Head of Marketing at Goodboybob Coffee Roasters, I reported directly to the CEO and manage all marketing, branding, email, and e-commerce strategy and implementation. My efforts have increased email acquired revenue by 900% year-over-year, increased online sales by 37% year-over-year, and managed a seven figure marketing budget. At Quail State Hospitality Group, I served as the owner and operator. I navigated a global pandemic while opening two bars as proprietor and one as a consultant. During this time I gained national recognition for creative sales initiatives and innovation. In 2023 I sold Quail State Hospitality Group for a profit after three years of ownership. As Fractional CMO/CRO at The Good Marketing Company, I coached clients and developed bespoke comprehensive sales and marketing strategies for businesses based on their specific objectives and budgetary goals. Key clients include: Black Lamb Wine, Saint Joaquin Wine, Kinn Studio, Bob\'s Watches, MTM, American Watch Company, Blue Street Capital, Thrive Home Furnishing (acquired by Article), Dayglow Coffee and Bass Medical Group.While serving as Director of Marketing at Bob\'s Watches, I worked alongside the CEO to create a comprehensive omni-channel marketing strategy including content marketing, email marketing automation, social media, event marketing, and PPC. Key achievements include:• Increased revenue from $40 million to $60 million in 12 months• Increased monthly unique views from to through keyword strategy, PPC,and affiliate marketing• Increased email acquired revenue by $10 million• Increased PPC ROAS from 5:1 to 9:1