Joshua Haftel
Manager, Global Digital Accounts | YouTube Analytics, YouTube Marketing
- Role
- Manager, Global Digital Accounts at Warner Music Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joshua Haftel
Organized, strategic, and innovative marketer at Warner Music Group. Proven expertise in…
Experience
Manager, Global Digital Accounts
Aug 2022 — Present · NY, US
Establish and maintain key relationships between WMG labels/affiliates and prominent digital streaming partners, including YouTube, Music Choice, Vevo, and Stadium Media- Play an instrumental role in audience cultivation and commercial revenue growth- Co-lead Optimization Task Force, generating $8.5M revenue in FY’24 through comprehensive audits, data-driven insights, and targeted optimization strategies- Author SQL scripts and utilize data analytics tools (Google Sheets, Excel, YouTube Analytics) to streamline workflows, identifying growth opportunities and contributing $4M+ incremental annual revenue- Improve YouTube Shopping performance by 200%, enabling international stores and channel strategies, while assisting artists like Ed Sheeran and Melanie Martinez in integrating and optimizing their product promotion, notably contributing to \"Barbie The Album,\" spotlighted by YouTube at Vidcon- Compile and present data insights from overarching network performance and individual artist campaigns, driving informed decisions and strategy refinements- Actively pitch and curate label priorities and new releases, ensuring optimal platform support for WMG repertoire- Recognize and execute platform-specific marketing opportunities in partnership with WMG labels/affiliates- Create and implement communication frameworks and best practice resources, enhancing internal efficiency and partner engagement.
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