Joshua Chesner

About Joshua Chesner

Creative marketing professional with desire for planning, development, and implementation of highly effective marketing-focused initiatives.Seasoned IT professional with comprehensive business/tactical skillset and expertise in business process automation/management, enterprise application integration, process improvement, systems integration, requirements analysis, workflow design, project management, leadership, process modeling, testing/quality assurance, customer service, estimating, vacation and housing industry, and vendor relationships for Fortune 500.Motivated achiever who guides organizations in applying technology to business settings, creating project deliverables in a timely and cost-effective manner.Articulate communicator who can fluently speak the languages of both people and technology, blending technical expertise with exceptional interpersonal skills while interacting effectively with customers, sales staff, and technical/engineering teams.Skillful tactician with talent to manage multi-function teams, execute plans, organize and manage diverse teams, promote communication, provide motivation for achievement of departmental goals, extract commitments from team members, and deliver closing documentation.Specialties: Project methodologies: initiation, planning, execution, control, and closing; Project tracking/reporting; Request for Proposal (RFP) and Statement of Work (SOW) writing; Deliverable Documentation writing; Achievable development plans and schedules Analysis of business problems/needs; Business process reengineering; Tactical/strategic planning; Critical thinking; Technology integration; Disaster Recovery methods; Quality-assurance strategy/process; Grant and Funding Request Writing

Experience

1. Product Marketing Senior Manager

   American Red Cross Training Services

   Jun 2022 — Present · Fairfield, NJ, US

   Lead GTM planning and execution of high-impact product launches that will help drive annual revenues and increase overall customer lifetime value• Create comprehensive, integrated marketing plans designed to improve thought-leadership efforts, build brand/market awareness and improve overall product adoption of healthcare and first responder Red Cross Training Services• Work directly with marketing, sales and product leadership to build out the buyer\'s journey, develop engaging content and inform demand generation strategies that accelerate pipeline growth• Responsible for all facets of product marketing including developing unique and differentiated value propositions and sales enablement tools for all segments including field sales, small business and consumer sales, partner and association marketing• Accountable for monitoring and synthesizing field, customer, partner and market feedback to understand and clarify the needs of the core buyers and share that market intelligence across the organization• Own the overall positioning and branding of the Training Services Healthcare portfolio and execute best-in-class GTM strategies to support the defined business/revenue goals of the Red Cross Training Services organization• Create and own the voice and positioning for the entire Healthcare Training Services portfolio• Develop vertical-based messaging that is compelling, measurably impactful, defensible and aligns with key buyer personas• Define and execute highly integrated go-to-market plans incorporating latest market conditions, segmentation, product capabilities, customer problems/needs, competition, and company strengths and weaknesses• Provides direct support and continuously interfaces with product management, retail and brand licensing, sales management and service delivery teams regarding product marketing initiatives, campaigns and new bundles/offerings

Education

• Capella University

  BS, Software Architecture

  2009 — 2012

• American InterContinental University

  AA, Business Administration

  2003 — 2003

• Coastal Carolina University

  Master of Business Administration (M.B.A.)

  2012 — 2013

Skills

• Healthcare
• Workshop Facilitation
• Budgets
• Software Documentation
• Strategic Planning
• Public Speaking
• Budgeting
• Project Planning
• Call Center
• Marketing Strategy
• Social Media Marketing
• Process Improvement
• Business Process Improvement
• Marketing
• Team Leadership
• Leadership
• Inventory Management
• Customer Service
• Team Building
• Management
• Microsoft Office
• Project Management
• Integration
• Email Marketing
• Event Management
• Customer Satisfaction