Josh Smith
- Role
- Senior Marketing Manager, North Division Sports at PepsiCo
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Josh Smith
Fun fact: I have visited more than 125 coffee roasters and specialty coffee shops in over…
Experience
Senior Marketing Manager, North Division Sports
Jul 2022 — Present
Responsible for $30MM in sports partnerships for PepsiCo\'s North Division spanning NFL (7 teams), MLB (3 teams) and NBA (2 teams), including iconic properties such as Madison Square Garden, Yankee Stadium and MetLife. Enable retail success by activating sports assets and crafting impactful marketing programs for local Sales teams. Most recently, built Fall Football marketing program that grew revenue +29% for Pepsi Zero Sugar, a strategic priority within beverage portfolio. Manage team of 3 (1 direct, 2 agency), lead inter-agency teams and partner with cross-functional experts.
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (MBA), Accounting | Marketing
2016 — 2018
Indiana University Bloomington
Bachelor of the Arts, Economics
2010 — 2012
New York University
Individualized, Soccer Studies
2008 — 2010
Skills
- Consumer Data
- Sql
- Microsoft Excel
- R
- Statistics
- Written Communication
- Big Data
- Project Management
- Digital Advertising
- Quantitative Analytics
- Online Advertising
- Economics
- Cross-Functional Team Leadership
- Microsoft Office
- Communication Skills
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