Joshua Hughes
Ecommerce Strategy Consultant @Core Web Pro Joshua Hughes
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WORK HISTORY
Ecommerce Strategy Consultant @Core Web Pro Joshua Hughes
Founded a consultancy delivering eCommerce strategy for SMBs on Magento Commerce, Adobe Commerce, Shopify, and WordPress ecosystems.• Serve as an interim executive and technical architect for distressed eCommerce operations, diagnosing revenue-blocking bottlenecks and executing remediation.• Advise brands on readiness for eCommerce, SEO, and GEO by ensuring data is unified, accurate, available, and readable.• Drive measurable ROI through technical SEO and data unification, recently delivering 10x traffic growth and a 25% sales uplift for a high-visibility client.
EDUCATION
Western Governors University
Master of Business Administration - MBA, Information Technology Project Management
Evangel University
Bachelor of Science in Management, Business, Management, Marketing, and Related Support Services
Liberty University
Master of Science, Information Systems
SKILLS
ABOUT JOSHUA HUGHES
I don’t just lead digital transformation; I’ve lived it from the factory floor up.My career began with a Kaltenbach saw and a Ramco sander. As President of Diversified Tools, I didn\'t have the luxury of theorizing about supply chains, I built one. I scaled a family-owned CPG brand into 750+ big-box retail locations (Lowe’s, Menards) while simultaneously architecting our first Direct-to-Amazon channel. I’ve personally handled everything from raw aluminum sourcing and USPTO patent filings to ANSI X12 EDI implementation and GS1 data synchronization.In an era of AI-driven commerce and complex GEO strategies, the most valuable leaders are those who bridge the gap between physical reality and digital scale. I bring a unique blend of:Business Authority: Full P&L ownership, international logistics, and national retail negotiation.Technical Architecture: Deep expertise in CDP implementation, eCommerce stack optimization, and digital supply chain data.The Next Wave: A strategic focus on integrating AI not as a novelty, but as a core engine for conversion, personalization, and operational resilience.Whether I am designing a BOPIS (Buy Online, Pick Up In Store) roadmap for a multi-state retailer or architecting a future-state digital ecosystem, my philosophy remains the same: eliminate friction, protect the brand, and drive measurable, high-margin growth.Specialties: Executive eCommerce Leadership | AI & Cognitive Commerce | Digital Product Strategy | Omnichannel Architecture | Supply Chain Optimization | P&L Management | IP & Patent Strategy.
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