Joshua Townsley

Lead Ux Researcher @WhatsApp

London, GB
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WORK HISTORY

Sep 2024 — Present

Lead Ux Researcher @WhatsApp

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Designs measurement frameworks that connect user perception to product and business decisions at global scale. Uses AI daily to multiply research output — building automated systems, accelerating analysis, and synthesising complex data into actionable strategy.

EDUCATION

2009 — 2014

University of Bath

Bachelor of Science (BSc), Politics with Economics

2014 — 2015

University of Nottingham

Master of Research (MRes), Politics

2015 — 2019

University of Kent

PhD, Political Science

2014 — 2014

University of Essex

Certificate, Summer School in Social Science Data Analysis

2017 — 2017

Università degli Studi di Palermo

European Field Experiments Summer School

2016 — 2016

University of Oxford

Postgraduate Certificate, Advanced research methods

ABOUT JOSHUA TOWNSLEY

10+ years analytical expertise across a wide range of problem spaces (e.g. monetising platforms, tackling online harms, public affairs), methodologies (e.g. experiments, A/B tests, surveys, regression modelling), and data programmes and languages (e.g. SQL, R, SPSS, STATA). Currently a Lead Quantitative UX Researcher at WhatsApp (Meta), building measurement tools and leveraging data to drive strategic decision-making in cross-functional teams. Visiting Fellow in Data Science at the London School of Economics. Former Deputy Head of Insights and Data at the UK Liberal Democrats and published academic author. PhD in political science (2019), with an MRes and BSc in Politics and Economics.

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Joshua Townsley — Lead Ux Researcher at WhatsApp in London, GB | Unifers